Language Matters

A CONTEMPLATION ON THE POOR MARKETING OF CLIMATE CHANGE

Kalle Crafton, a writer and Creative Director for global brands, considers the poor marketing of climate change over the last 30 years:

1. The planet isn't in danger; we are in danger.

2. The planet has been through worse; we have not.

3. It's not being obsessed with nature; it's being obsessed with surviving.

4. It shouldn't be "do you care about the environment?" It should be "do you care about your environment?"

5. It's not global warming; it's forced climate transformation.

6. It's not controversial; it's currently happening, measurably. As predicted.

7. The planet doesn't care if we step up and heroically change course, it'll be fine. We won't be.

8. The most nationalistic, selfish thing to do to ensure our power and health is to keep the oil in the ground; it also happens to be the most globalistic and humanitarian thing to do as well.

9. Scientists aren't begging us to do anything, they are just looking out of the window and telling us the forest is on fire, and holding the blinds open so we can see.

10. The climate isn't an issue. It's the one issue that contains every single other issue.

"What's my point? Language matters when forming the most important argument in human history."